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zzz aaa
Jun 19, 2022
In General Discussions
It is not uncommon to coin words on the Internet, but there are very few that can be popular for two or three years. Private domain traffic is one of them. Whatsapp Database Following the first mention of "private domain" in Tencent's financial report this year, recently, at the 2020 Tencent Global Digital Ecology Conference, there was also a public speech dedicated to the "new Whatsapp Database private domain ecosystem". Tencent Global Digital Ecology Conference is one of Tencent's major events every year. This year, Tencent specially talked about private domain traffic at the conference. Whether it is the newly launched "WeChat Small Store" or the strategy centered on the private domain format emphasized by Tencent Smart Retail, Tencent has always The continuous attempts of the highly regarded "horse racing mechanism" in this direction allow us to get a glimpse of it. Whatsapp Database The gust of private domain traffic may not be able to blow for a while. 1. Hold the flow in your own hands The concept of private domain traffic became popular about two years ago. 2018 is Whatsapp Database the year that the Internet demographic dividend is recognized by the industry. Prior to this, advertisers were mostly used to searching for public domain traffic on major platforms such as Baidu and WeChat. Through the "touching the net" of the offline crowd, the platform harvested the demographic dividend while also enjoying the It seems pretty cheap and easy to get traffic now. However, the development of Whatsapp Database everything has its life cycle, and the development of China's mobile Internet is no exception. With the growth of "total national time" reaching the end, the growth of mobile Internet users tends to be flat, and domestic entrepreneurs will enter the stock era from the incremental era of the Internet. How to play in the second half of the Whatsapp Database Internet? In 2012, the average acquisition cost of an APP user was a dime, but now, the acquisition cost of vertical APP activation users is already dozens of dollars, and each UV has become extraordinarily expensive. Therefore, the brand side began to think about improving the efficiency of traffic utilization, that is, improving the ROI of delivery.
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